Evian – the fountain of youth
Evian is a French brand of mineral water coming from several sources near Evian-les-Bains, on the south shore of Lake Geneva. Although it’s not from the fountain of youth, it has been praised along the years as being a viable cure for kidney and liver problems.
The story of Evian starts in 1789 with the marquis of Lessert, who drank from the spring regularly on his strolls around the area. He soon noticed that he’s kidney and liver problems started diminishing due to the purity of the water and thus the spring became popular. In response to the growing success of the water, the owner fenced off his spring and began selling the water. Today, the brand is owned by the Danone Group, a French multinational company.
Evian first entered the U.S. market in 1978 where it was served in high-end restaurants, lounges, and hotels in New York City and throughout Hollywood. In addition to mineral water, Danone Group uses the Evian brand for a line of organic skin care products as well as a resort in France.